All The Job Things (downloadable version)

Digital content creator using editorial background to create a fluid, comfortable and compelling e-commerce experience for consumers from brand awareness to check out. My skill set helps enhance the customer journey as a whole, from homepage design direction and email marketing to styling and education copy, merging content and commerce to drive conversion.

Pierre Fabre Dermo-Cosmetics                                                                           May 2015 – Present
Digital Content Associate Manager

  • Combining editorial background with marketing experience to create, improve and optimize digital content for four dermo-cosmetic brands (Klorane, Eau Thermale Avène, René Furterer and Glytone).
  • Regularly updates all site pages with fresh content (both copy and design) based on consumer behavior and response to continue driving engagement
  • Manages email marketing initiatives from brief stage: conceptualizing with brand teams, directing creative agency on design, securing revisions and approvals and deploying on deadline
  • Evaluates email marketing performance and develops strategy to increase conversion
  • Facilitates digital project development between brand marketing teams and creative agencies, working closely with each group to manage and diversify digital goals

Fashion, Beauty and Health Freelance Writer                                      September 2011-Present

  • Regularly pitches, writes, builds and promotes fashion, health and lifestyle content to publications like Women’s Health, Fitness Magazine, Shape Magazine and StyleBistro.

Fitness Magazine                                                                                                 March 2015-June 2015
Social Media Editor, Freelance                                                                                                

  • Wrote all Facebook and Twitter post for Fitness Magazine
  • Worked with Digital Director to improve upon post activity and big-picture social strategy

Pierre Fabre Dermo-Cosmetics                                                                             May 2014-May 2015
Digital Content and Marketing Coordinator

  • Helped facilitate the successful ecommerce launch of Klorane and René Furterer, troubleshooting, performing quality assessment tests daily and liaising between two digital agencies to delegate tasks and responsibilities
  • Wrote copy for and managed design and development of Klorane’s Dry Shampoo Styling Tips page and Sustainability page
  • Worked within digital tracking platforms to improve marketing efforts

Ladies’ Home Journal                                                                                    January 2014-April 2014
Assistant Online Editor

  • Assisted in site-wide SEO efforts
  • Reported on red carpet beauty looks and how-to-style content around fashion trends
  • Wrote and scheduled all Facebook copy and oversaw all Twitter content



Rutgers The State University of New Jersey                               January 2011 – May 2013            Bachelors of Arts: Journalism and Media Studies                              

University of Massachusetts Amherst                                             September 2009-January 2011



  • Magento CMS
  • Google Analytics
  • Drupal CMS
  • Bronto Commerce Marketing
  • Skyword
  • Photoshop
  • Mailchimp
  • Hootsuite
  • Offerpop

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